Thank you for supporting students interested in International Business at the Broad School. I was excited to hear that I had been chosen to receive the International Business Specialization scholarship this year. This scholarship will be very helpful to me in continuing my education and International Business pursuits.
Jeannette Mena, a PhD candidate in the Marketing Department, received the 2009 Academy of International Business best doctoral dissertation proposal award at the AIB annual meeting that was held in San Diego in June 2009. Mena, who was one of three doctoral students to win the award, is writing her dissertation on the influence of attending to the interests of multiple stakeholders on a firm's achievement of customer satisfaction and bottom-line performance within a setting of multiple supply chain entities. The vast majority of the marketing literature focuses on one stakeholder - the customer - but there are other important stakeholders that shape the marketing activities and performance of the firm both domestically and abroad. It is critical that the impact of these stakeholder groups, which include employees, suppliers, shareholders, regulators, and the community, are examined, she said. "There are so many interactions that affect companies," she said. "It goes way beyond the customers. That's the reality of business. For example, for car companies to succeed, they must not only pay attention to what the customers want, but they also have to closely monitor the regulators' demands, such as fuel efficiency standards." In addition to Mena's personal development as a student, she has proved to be a valuable asset on the other side of the classroom, as well. "In the classroom, female students look up to me as their teacher and their mentor," she said. "They feel comfortable with me, because I can easily relate to them. It's fulfilling rather than a setback most of the time." In addition to continuing to conduct research in the areas of stakeholder management, marketing strategy, international marketing, and supply chain management, Mena will journey to The University of Mississippi in August 2010 where she will start working as an Assistant Professor of Marketing.
February 8, 2010
2010 Business Language Research and Teaching Grants
2010 application deadline: February 8, 2010.
The Consortium invites applications from faculty, graduate students, and language professionals for this year's BLRT Research Grants. Grants in the amount of $5,500.00 will be made to researchers in three categories:
• Grant to tenured faculty or tenure track
• Grant to a Ph.D. candidate
• Grant for research on business language pedagogy
(not open to tenured/tenure track)
February 16, 2010
Lansing Economic Club - MSU President Lou Anna K. Simon
Michigan State University's president, Lou Anna K. Simon, will speak.
February 18, 2010
Global Business Club of Mid-Michigan - Daniel J. Vandenberg and Thomas A. Koster
Daniel J. Vandenberg and Thomas A. Koster will present "IC-DISC Tax Planning - The Last U.S. Export Incentive"
February 18, 2010
Business Language Workshop for Foreign Language Educators in Spanish, French, German and Japanese
The workshops will serve as a unique forum for the exchange of ideas among the participants. The workshop leaders offer: numerous insights into the relationship between foreign language, culture and international business; discussions on how to develop and teach a business language curriculum; exploration of the resources available in this new and fast-changing field;
introductions to the business language examinations (i.e., Prufung Wirtschaftsdeutsch International (PWDP);
ways to structure a business language program for varying needs; and instruction in the use of the internet.
March 24, 2010
2010 CIBER Business Language Conference: Global Literacies: Integrated Approaches to Cross-Cultural Training
The CIBER Business Language Conference provides the opportunity for teachers, scholars, policy makers and business leaders to discuss business language education. The conference responds to the overarching mission of the U.S. Department of Education's CIBER grant program to enhance the competitiveness of U.S. business globally by linking the human capital and information needs of the U.S. business community with the international education, language training, and research capacity of universities across the United States.
The conference ties into the larger national discourse about the ways that language education must keep pace and meet future challenges for applied language programs in light of research, trends, and needs of the changing economic environment.
Through the lens of literacy as a critical construct in the fields of second language acquisition and education, participants will be invited to share ideas and charter new directions for language and cross-cultural training. The notion of literacy frames the discussion of cross-cultural training as situating appropriate understandings and meanings in proper contexts.
March 25, 2010
Lansing Economic Club - Dave Brandon
Dave Brandon, CEO or Domino's Pizza, is the keynote speaker.
The Center for International Business Education and Research in The Eli Broad Graduate School of Management at Michigan State University (MSU-CIBER) was designated in 1990 as a National Resource Center in international business by the U.S. Department of Education. In this capacity, the mission of MSU-CIBER is to leverage our leading-edge competencies to provide superior education, research, and assistance to businesses, public policy makers, academics, and students on issues of importance to international trade and global competitiveness using our guiding principles as the foundation. If you no longer wish to receive this newsletter, you can unsubscribe from our mailing list.