The Director of the International Business Center at Michigan State University – Tomas Hult – just published the new version of the Total Global Strategy book with George Yip. TGS has been the market leader both in multinational corporations’ board rooms and in executive MBA programs for years. From General Motors using the TGS framework to restructure their Asia operations to Michigan State University using it in its world- leading executive training programs in supply chain management to being rated as a top 30 business book previously, Total Global Strategy is the authority on practical and sophisticated global strategy development and implementation. TGS can be bought on Amazon and at all major booksellers.

Total Global Strategy tackles industry globalization potential and a firm’s alignment between its global strategy and the industry’s globalization potential. TGS then focuses on five critical global strategy levers (global market participation, global products/services, locating global activities and supply chains, global marketing, and making competitive moves globally). TGS also helps build the global organization worldwide or with a regional focus, offers concrete measures of all aspects of the firm’s industry, strategy, and organization – and concludes with a very hands-on and practical how-to chapter on conducting a global strategy analysis. The 2012 version of TGS includes critical updates and revisions throughout, with a major emphasis now being on the notion of outwardly focused as opposed to inwardly focused global strategy. This means that global strategy today is a mechanism to engage the global marketplace, align the firm with partners and other collaborators, and center attention on global customers (as opposed to a focus on only building the infrastructure of the global firm as a way to be more effective and efficient when an industry is ripe for globalization).

Lansing Economic Club: Mark Lange & Penny Lewandowski

Mark Lange, Executive Director, and Penny Lewandowski, Director of Entrepreneurship Development Edward Lowe Foundation. Sponsored by Rehmann. Program begins at Noon; please arrive early for registration & networking. Single Tickets $40, or tables of eight $300 (includes lunch). Pre-registration is required.

Global Business Club of Mid-Michigan: Connect your Business to MSU’s Global Talent: Practical Steps & A World of Benefit

Speaker: Athena Trentin (Global Talent Retention Initiative), Ryan Lamb (FosterSwift PC)

This evening seminar event will help you learn how to infuse your company with young, energetic, international talent and the language and cultural skills and experience to help you explore global markets. We will discuss how to make connections with student interns, and affordable short- and long-term hiring options that exist.

The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.

Lansing Economic Club: Catherine Creamer, Executive Director of Art Prize

Catherine Creamer, Executive Director of Art Prize.  Program begins at Noon; please arrive early for registration & networking. Single Tickets $40, or tables of eight $300 (includes lunch). Pre-registration is required.